BLOGGERS AND INFLUENCERS: THE SIGNIFICANCE OF SOCIAL MEDIA

While social media is often highlighted as a hindrance to communication, it is worth noting the vast positive effects it can have in promoting relationships between public relations practitioners and influencers/bloggers. Social media platforms such as Facebook, Instagram, Twitter and YouTube are often used by bloggers and influencers to promote products and personal brands. While […]

TRANSMEDIA STORYTELLING: THE BUSINESS IN THE BRAND

Transmedia storytelling is a vital recourse for public relations practitioners, not only in regards to selling a product or service, but also in conveying a business’ brand in an innovative and engaging way. From the recent success of the Hunger Games trilogy, to the use of propaganda in the World Wars (British Library 2019), transmedia […]