BLOGGERS AND INFLUENCERS: THE SIGNIFICANCE OF SOCIAL MEDIA

While social media is often highlighted as a hindrance to communication, it is worth noting the vast positive effects it can have in promoting relationships between public relations practitioners and influencers/bloggers. Social media platforms such as Facebook, Instagram, Twitter and YouTube are often used by bloggers and influencers to promote products and personal brands. While […]

TRANSMEDIA STORYTELLING: THE BUSINESS IN THE BRAND

Transmedia storytelling is a vital recourse for public relations practitioners, not only in regards to selling a product or service, but also in conveying a business’ brand in an innovative and engaging way. From the recent success of the Hunger Games trilogy, to the use of propaganda in the World Wars (British Library 2019), transmedia […]

VISUAL ELEMENTS AND THEIR RELEVANCE

Piktochart Review Using the infographic maker Piktochart I was able to create a simplistic, colourful infographic with relative ease. The website provided multiple templates and colour schemes to work with, including various images and icons. Overall I enjoyed my use of Piktochart, finding the website relatively easy to use. Positives The template provided tips along […]

PUBLIC RELATIONS AND BIG TOBACCO: THE SMOKING SCANDAL

The actions of public relations practitioners throughout the 20th century, specifically those employed by Big Tobacco, are considered prime examples of unethical public relations practise. Examining the work of Edward Bernays and PR mega firm Hill and Knowlton, this essay will dissect the history of public relations’ involvement with the Tobacco industry. Specifically their use […]

COPYWRITING AND IDEATION

SUSTAINABILITY With only 11 years left to cut global emissions in half to prevent the potentially detrimental consequences of climate change (United Nations, 2018, para 5), sustainability should be everyone’s favourite word.  With many individuals and environments already suffering from “more extreme weather, rising sea levels and diminishing Arctic sea ice” (Panmao Zhai, 2018, para […]