PUBLIC RELATIONS AND BIG TOBACCO: THE SMOKING SCANDAL

The actions of public relations practitioners throughout the 20th century, specifically those employed by Big Tobacco, are considered prime examples of unethical public relations practise. Examining the work of Edward Bernays and PR mega firm Hill and Knowlton, this essay will dissect the history of public relations’ involvement with the Tobacco industry. Specifically their use […]

COPYWRITING AND IDEATION

SUSTAINABILITY With only 11 years left to cut global emissions in half to prevent the potentially detrimental consequences of climate change (United Nations, 2018, para 5), sustainability should be everyone’s favourite word.  With many individuals and environments already suffering from “more extreme weather, rising sea levels and diminishing Arctic sea ice” (Panmao Zhai, 2018, para […]